Posts Tagged with "conversion rates"

What is a Landing Page and Why Is It Important?

Monday, September 23rd, 2013

Simply put, a landing page is the page of a website that a person first lands on after clicking an offsite link. When built effectively, landing pages are highly targeted pages aimed at converting a specific group of site visitors into customers. Zach Etten Zach is a certified Google AdWords Professional with over 4 years […]

Properly Manage Your Campaigns with AdWords Filters

Tuesday, April 17th, 2012

Google introduced filters to AdWords some time ago, but have you spent enough time exploring this feature? These filters can be helpful for any campaign, whether you are trying to drive business or save money. You have the option to set them up on the campaign, ad group, keyword and ad text levels.   The […]

Online Forms – How Long Is Too Long?

Tuesday, July 19th, 2011

Your site has finally started generating click-through traffic! It’s evident that people are reading and responding to your AdWords campaign, and they are seeking more information. They’re landing on the page, but how can you turn that click into a lead? How can you keep that person coming back for more?   First, the AdWords […]