Posts Tagged with "Content Strategy"

How Content Marketing Accelerates the Sales Cycle

Thursday, July 28th, 2011

Many people are using the buzzword phrase “content marketing” these days, but what does it really mean? Pel Abbott As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her […]

How To: Create and Use a Content Inventory

Friday, February 25th, 2011

In my previous post: An Introduction to Content Strategy, I described a content inventory as “your site in an Excel-spreadsheet nutshell: what content is found where, page by page.” Now, I’ll explain how to create this document and what this information can be used for. I know what you’re thinking – Excel, really? Of course, […]

An Introduction to Content Strategy

Friday, January 14th, 2011

Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance.  It answers the “why am I creating this content?” […]

Content Strategy Expert Interview with Alison Driscoll

Wednesday, October 13th, 2010

This week, just before our monthly webinar “Winning Tactics for Content Creation and Marketing” on October 14 at 11:30 a.m. EST, I had the pleasure to sit down (virtually) with Alison Driscoll, an interactive copywriter and social media strategist with a background in advertising and marketing. She has worked with a wide variety of clients […]

Expert Interview on Content Strategy with Rick Allen

Wednesday, October 6th, 2010

My plunge deep into the heart of Content Strategy continues this week with my discussion with Rick Allen an accomplished manager of complex web-related projects, with ten years experience in creating dynamic web identities for knowledge-centric organizations. Rick is the principal of ePublish Media, a web publishing agency focused on content strategy, user experience design, […]