Posts Tagged with "Content Strategy"

Content Creation: Why You Should Stop Thinking Customer First

Tuesday, July 3rd, 2012

Thinking customer first creates a barrier when conceptualizing¬†ideas for content creation. By zeroing in on the word “customer”, you face the danger of typecasting people into a singular role that only exists in your own personal narrative. This is a limiting approach that overlooks an important fact: your customer is more dynamic than someone in […]

The Best Content Creation Tools

Thursday, March 22nd, 2012

When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect. So, with the different content formats, what content creation tools are out […]

Best Way to Accelerate Your Business Online? [VIDEO]

Wednesday, March 21st, 2012

Arnie Kuenn answers: “What is the best way to accelerate your business online if you are one person and have to wear many hats?” Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing […]

Don’t Launch Your New Site Before Using These 4 Website Marketing Techniques

Thursday, February 9th, 2012

Many businesses that are new to Internet marketing start with building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. Many brand sites that we work with have thousands of pages that are, quite frankly, ineffective because of the way they built their […]

Exponential Revenue Growth – Four Strategies That Work

Tuesday, November 15th, 2011

Why would you want to improve conversions on your website? Well, I can think of one very good reason… to make more money. Most of us look at increasing traffic to our site as the profit panacea and don’t also look at conversion optimization. These go hand-in-hand. You actually want to do both. Even for […]