You have been working diligently on content marketing now for 4 months, 8 months, maybe even 12 months, yet you are just not seeing the organic results you were hoping for. My bet is that it boils down to just one simple, yet subtle change in your approach.Read more
Companies often reach out to us frustrated, feeling like they are spinning their wheels and not getting anywhere with their current content marketing strategy. They already get the basics; they recognize the importance of things like content optimization, answering audience questions and having an editorial calendar. They also normally have a basic content strategy implemented or some combination of...Read more
Content marketing is currently a ‘buzz’ phrase at digital marketing conferences. It is also showing up in recent marketing surveys as a primary marketing tactic and something that marketers intend to start or to spend even more money on this year. Along with this excitement comes some frustration. The frustration stems from trying to sustain content marketing program that...Read more
Buyer personas are quickly becoming a hot trend in digital marketing as agencies and brands seek out new and refined ways to ensure their campaigns reach the right audience. Thanks in large part to technology products like HubSpot and content marketing thought leaders like the Content Marketing Institute and Marketo, buyer personas are constantly discussed as a significant, and...Read more
We all know that content marketing has become of the cornerstone of all online marketing. In fact, according to Joe Pulizzi, CEO of Content Marketing Institute (CMI), 92% of the American businesses confirmed that they are engaging in some form of content marketing. But just because everyone is buying into this idea, it doesn’t mean you can’t improve your...Read more
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