Posts Tagged with "Content Strategy"

Development of a Successful Content Marketing Project [INFOGRAPHIC]

Thursday, March 20th, 2014

In order to have a strong, successful business and online brand, process is key. As a relatively new medium, content marketing can be a tricky process to pin down. Take a gander at the graphic below to see how we at Vertical Measures like to look at bringing a content marketing project to completion (hint: […]

What to Look for in a Content Marketing Agency

Tuesday, March 18th, 2014

The rampant popularity of content marketing across the marketing landscape in 2014 must be heartening to those agencies transforming SEO or PR teams into full-on content makers. But this same growth might give you some pause if you’re looking to hire or partner with a content marketing agency. You may find yourself asking, “Wait, wasn’t […]

Content That Gives [VIDEO]

Thursday, December 5th, 2013

We are always competing with ourselves here at Vertical Measures to keep producing quality content that is not only useful, but authoritative, insightful, and engaging. So, we decided to take a look back at some of our more popular pieces of original content this year and ask ourselves what exactly made them successful. A video, […]

Track Your Business Fitness: How Working Out Can Inspire Good Internet Marketing Practices [INFOGRAPHIC]

Thursday, October 24th, 2013

Inspiration can be found everywhere and anywhere. If you are looking for a way to keep your marketing muscles in shape just look to your fitness routine. Different exercise methods can be a good model to base your content strategy around and even promote healthy habits, keeping you fit in the gym or in the […]

Data Driven Content Marketing Strategies in Higher Education

Tuesday, May 14th, 2013

Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to ensure marketers can produce the best content for prospective customers. That is, when it’s actually examined and used properly. Many brands are new to content […]