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Last week, Google announced Google’s Search Plus Your World (can we just call it Search Plus?) and the whole internet marketing industry is a buzz. Or so it seems.
We all knew it was coming, so it’s not a big surprise that Google+ is now integrated with search results. Maybe the big surprise is the timing, since G+ still needs a lot more work to be a full-fledged social media hang out. (more…)
The roll out of Google’s Panda in 2011 has certainly made us all aware of not only duplicate content but thin content issues as well. Thin content can be found on location based pages where the site owner simply repeats all the same content on a page but changes out just the location (i.e. the city or town) for each page. Another very common place for thin content is product pages. (more…)
This is a follow-up to my previous post where I shared the merits of infographics as unique tools for attracting backlinks and providing audiences with variety in their content consumption. So now it’s time to leverage that cool, visual graphic and release it to the social web.
I’ve put together a list of some of the best ways to promote your infographic for FREE! Better yet, you can repurpose many of these tactics for other formats, making the promotional process essentially turn-key. (more…)
A couple of years ago while at a conference in California, I met Simon Kelly, the Chief Enthusiasm Officer at Story Worldwide. We sat on the same content marketing panel. At one point, he leaned over to me and handed me his business card. I took one look, and knew it was a keeper. It stood out so much that to this day I still have it tacked above my credenza. The funny thing is the back of his business card faces out. You want to know why? (more…)
For a few years now, there’s been so much talk about “the death of the copywriter.” Granted, the death of copywriting, or the death of just about anything, makes for alluring headlines. Us humans appear to be magnetically attracted to obituaries. (more…)
