Posts Tagged with "content marketing for sales"

How Content Marketing Accelerates the Sales Cycle

Thursday, July 28th, 2011

Many people are using the buzzword phrase “content marketing” these days, but what does it really mean? Pel Abbott As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her […]