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The roll out of Google’s Panda in 2011 has certainly made us all aware of not only duplicate content but thin content issues as well. Thin content can be found on location based pages where the site owner simply repeats all the same content on a page but changes out just the location (i.e. the [...]
Engaging content is genuine and believable. It appeals to our human sense of curiosity and can even inspire awe in us. The very best content has an un-self-conscious immediacy that makes it accessible to the audience it engages. Content that excels in this way has a tendency to get noticed, passed around, and, yes, attract [...]
A couple of years ago while at a conference in California, I met Simon Kelly, the Chief Enthusiasm Officer at Story Worldwide. We sat on the same content marketing panel. At one point, he leaned over to me and handed me his business card. I took one look, and knew it was a keeper. It [...]
For a few years now, there’s been so much talk about “the death of the copywriter.” Granted, the death of copywriting, or the death of just about anything, makes for alluring headlines. Us humans appear to be magnetically attracted to obituaries. Barry Feldman Barry Feldman is a freelance copywriter, creative director, and content marketing creator [...]
If you haven’t noticed, there is an infographic explosion happening. Some would debate that infographics are over-used and too time-prohibitive, others would say that content is made more interesting and impactful, simply by adding a visual spin. Like most things though, you get out of it, what you put into it. And when all the [...]
