Posts Tagged ‘Content Development’

Simple Twitter Searches to Generate Content Ideas

Monday, May 23rd, 2011

Twitter Content Ideas

We’ve all read that question and answer sites can be a great source of content ideas, but sometimes we neglect the biggest Q&A site of them all with millions of members and messages being sent everyday. Twitter of course! (more…)

Kristi Hines

Kristi Hines is a Web Strategist and author of the Vertical Measure’s Guide Blogging for Business.

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Compelling Content the Key to Every Link Building Campaign

Monday, May 16th, 2011

Basketball Content

There’s no form of link bait better than a site that’s inherently link worthy on its own. By that, I mean a site that provides some sort of tool or database so compelling that bloggers and readers alike find it particularly fascinating or useful in a major way. The best such example in my own personal life as a basketball blogger comes from the basketball scouting service mySynergySports.com. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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Reduce, Reuse, Repurpose your Content

Friday, April 29th, 2011

Reduce Reuse Repurpose Content

With Earth Month coming to a close, spend the last days of the month recycling something other than your garbage, and instead, recycle your content!  Coming up with ideas for compelling content isn’t always easy, so when particular content pieces are successful, you want to hold on to that success for as long as possible.  You can hold on to that success even longer and make content development easier by repurposing your already compelling content into new, fresh content. Here’s how. (more…)

Abby Gilmore

Abby Gilmore is a content strategist at Vertical Measures. When she is not creating, tweaking and developing strategies for online content, she creates her own offline content as a freelance print journalist.

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Content Creation Expert Interview with Ann Handley

Wednesday, April 20th, 2011

Expert Interviews

This week, just following our fearless leader Arnie Kuenn’s webinar “How to Beat the Competition After the Google Update” and an enthralling discussion on the importance of content for today’s businesses I had the great pleasure of speaking with one of my personal favorite content experts Ann Handley. If you aren’t yet familiar with her she is chief content officer of MarketingProfs and co-author, with C.C. Chapman, of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business which is great read. (more…)

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

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55+ Content Marketing Resources

Wednesday, March 23rd, 2011

Content Marketing Resources

Content marketing is becoming increasingly important – especially as of late, considering Google’s recent Panda update.  Here are more than 55 links to a variety of content marketing resources all over the web.
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Abby Gilmore

Abby Gilmore is a content strategist at Vertical Measures. When she is not creating, tweaking and developing strategies for online content, she creates her own offline content as a freelance print journalist.

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