Posts Tagged with "content creation"

Content Creation: Why You Should Stop Thinking Customer First

Tuesday, July 3rd, 2012

Thinking customer first creates a barrier when conceptualizing ideas for content creation. By zeroing in on the word “customer”, you face the danger of typecasting people into a singular role that only exists in your own personal narrative. This is a limiting approach that overlooks an important fact: your customer is more dynamic than someone in […]

How Guest Blogging Can Send Your Brand and Reputation Straight to Hell

Wednesday, June 22nd, 2011

I wrote my first guest blog post in December 2008 for Ann Smarty’s SEO blog. My post was titled “The 7 Reasons Every Blogger Should Be Guest Posting.” Although it’s been two-and-a-half years, I still believe in what I wrote. In fact, I could have easily titled the post “Why Every Marketer Should be Blogging […]

4 Link Building Success Stories

Friday, November 19th, 2010

At Vertical Measures we provide an array of services for our clients, from content development to social media marketing and local search marketing. However, much of what we do is traditional link building –sending targeted link requests. The purpose of our blog is to provide readers and subscribers with tips and best practices to follow […]