For a lucky few, staring down at a fresh page in a notebook or a flashing cursor on a computer screen is met with anticipated glee. For the rest of us normal people, the allure of setting aside our “real” work or sacrificing half of a crisp autumnal Saturday to develop content is not so appealing. The reluctance to...Read more
We all would like to be the best in our industry. We want to produce the most engaging and shared content, rank well in search and generate more leads with less effort. Unfortunately, we can’t all be the best, but by varying your content style or taking a new route to place your content, you may help in your...Read more
Thinking customer first creates a barrier when conceptualizing ideas for content creation. By zeroing in on the word “customer”, you face the danger of typecasting people into a singular role that only exists in your own personal narrative. This is a limiting approach that overlooks an important fact: your customer is more dynamic than someone in need of a particular...Read more
At Vertical Measures we provide an array of services for our clients, from content development to social media marketing and local search marketing. However, much of what we do is traditional link building –sending targeted link requests. The purpose of our blog is to provide readers and subscribers with tips and best practices to follow in all of the...Read more
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