It doesn’t matter how cool you think your products are, or what you believe people should read about… if your audience isn’t actively searching for that type of content, you’re already losing the content marketing game.
Most of the time, success in content marketing has nothing to do with your writing skills, or how many longtail keyword phrases you can...
I’ve got 10 seconds to get your attention – or so a keynote speaker recently told a roomful of marketers. If I’ve managed to keep you engaged this far, I’m doing pretty good. At least half of all online content goes unread. Half. Why the short attention span? All the neglected writing? Your customers and prospective customers stream, surf, shop...Read more
One of the hottest online trends of the summer has been the sharing of live streaming video via apps Periscope and Meerkat. Everywhere I turn I see people shooting videos of themselves (and accompanying scenery) and sharing it via Twitter and Facebook. This phenomenon of everyday broadcasting is turning mobile phone users into solo broadcasters, sharing everything from weekend athletic...Read more
Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might enjoy posting those quirky short posts with employee activities, but are they doing anything for your Google juice? Take for instance the Q and A format or an expert interview. These are content formats that take time...Read more
Getting great source material for your content marketing efforts is one of the more exacting elements in the mix. Where are the facts and ideas in your content coming from? When it comes time to put fingertips to keyboard, you should back up the claims and hunches you use in your content with data, statistics and primary sources. There...Read more
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