One of the hottest online trends of the summer has been the sharing of live streaming video via apps Periscope and Meerkat. Everywhere I turn I see people shooting videos of themselves (and accompanying scenery) and sharing it via Twitter and Facebook. This phenomenon of everyday broadcasting is turning mobile phone users into solo broadcasters, sharing everything from weekend athletic...Read more
Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might enjoy posting those quirky short posts with employee activities, but are they doing anything for your Google juice? Take for instance the Q and A format or an expert interview. These are content formats that take time...Read more
Getting great source material for your content marketing efforts is one of the more exacting elements in the mix. Where are the facts and ideas in your content coming from? When it comes time to put fingertips to keyboard, you should back up the claims and hunches you use in your content with data, statistics and primary sources. There...Read more
In the recent Google Hangout, Arnie Kuenn, along with three expert speakers in the field of internet marketing (Matt Siltala, Rhea Drysdale, Topher Kohan) discuss some of the most probable client concerns heading into 2014 and offer some helpful insight on what to expect. A major takeaway from their talk was that all clients are going need to continue...Read more
Content marketing is a powerful strategy that many organizations and business leaders are engaging in to reach new customers, retain current customers, and become an authoritative leader in their industry. The tangible successes of content marketing efforts have been proven fruitful for many organizations. Typically, content marketing is thought of as creating a blog on your website and posting...Read more
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