Display campaigns and the banner ads themselves have changed drastically over the last several years. With web and mobile advertising continually evolving and becoming more complex, we have been compelled to adapt our display ads to appeal to an ever-changing audience. As Internet users have become savvier, the typical banner ad has shifted from a simple gif format to...Read more
In part 2 we talked about Google’s statistics for advertising on their Content Network. In this final installment we will look at some of Site Pro’s actual customer numbers and some basic do’s and don’ts in Content Advertising. Here are three examples from our own customer accounts that I think fairly represent what Content is capable in terms...Read more
In Part 1 we talked about the forgotten area in the great PPC vs. Organic leads debate….content advertising. At this point, you may be thinking, "well if hardly anyone is using it, then it must not work". And actually you would be right for a great number of advertisers. Many advertisers do not use it properly and it can...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015