I just returned from a conference in Las Vegas where I saw Gary Vaynerchuk speak to a massive group about new ways to reach customers with marketing. He noted that the number one thing that connects all of us today is we’re all battling for someone’s attention. But in doing so, many marketers are missing the boat. Vaynerchuk said...Read more
The rampant popularity of content marketing across the marketing landscape in 2014 must be heartening to those agencies transforming SEO or PR teams into full-on content makers. But this same growth might give you some pause if you’re looking to hire or partner with a content marketing agency. You may find yourself asking, “Wait, wasn’t this agency a PR/advertising...Read more
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