Posts Tagged with "Click-Through-Rate"

Ad Copy Optimization: Improving Click-Through-Rate

Monday, March 4th, 2013

Creating a basic PPC campaign is relatively easy. Pick relevant keywords, set keyword bid, and then wait for the revenue to roll in, right? Well, not exactly. It’s true that just about anyone can start a PPC campaign, but it takes careful consideration to build it into an effective marketing channel. If you’ve put a […]

Crafting the Perfect Call-To-Action

Wednesday, January 23rd, 2013

Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns. Zach Etten […]