Creating a basic PPC campaign is relatively easy. Pick relevant keywords, set keyword bid, and then wait for the revenue to roll in, right? Well, not exactly. It’s true that just about anyone can start a PPC campaign, but it takes careful consideration to build it into an effective marketing channel. If you’ve put a lot of time and...Read more
Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns.Read more
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