This is a guest post by Jane Intrieri, a Search Marketing Specialist for IfbyPhone. As Google continues to shift all analytics users to Universal Analytics, marketers are becoming increasingly interested in the different ways the tool can be used to benefit their own businesses or their clients. Traditional Google Analytics first enabled marketers to look at everything happening on their...Read more
One of the distinct advantages of online PPC campaigns is the ability to measure the effectiveness of campaigns as they relate to certain ads, ad groups or even keywords. You can analyze these factors to understand which ones result in high click-through rates, and ultimately conversions or sales for you. These numbers are fairly easy to keep tabs on,...Read more
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