Posts Tagged with "Call Tracking"

Tying Online and Offline Data Together Using Google Universal Analytics

Wednesday, March 19th, 2014

This is a guest post by┬áJane Intrieri, a Search Marketing Specialist for IfbyPhone. As Google continues to shift all analytics users to Universal Analytics, marketers are becoming increasingly interested in the different ways the tool can be used to benefit their own businesses or their clients. Traditional Google Analytics first enabled marketers to look at […]

Call Tracking: An Intro to Measuring Offline PPC Conversions

Thursday, March 28th, 2013

One of the distinct advantages of online PPC campaigns is the ability to measure the effectiveness of campaigns as they relate to certain ads, ad groups or even keywords. You can analyze these factors to understand which ones result in high click-through rates, and ultimately conversions or sales for you. These numbers are fairly easy […]