Posts Tagged with "Call to Action"

Crafting the Perfect Call-To-Action

Wednesday, January 23rd, 2013

Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns. Zach Etten […]

Landing Page Optimization Part 3 Marketing Call to Action

Tuesday, September 15th, 2009

  In Landing Page Optimization Part 2 we discussed the importance of keeping your landing page concise. In part 3, we’ll discuss including a marketing call to action.   A marketing call to action is exactly what it sounds like. It is an appeal to your visitor to purchase your product, fill in your information form, […]

Landing Page Optimization Part 1 – Overview

Wednesday, September 9th, 2009

 Landing page optimization is one of the "three legs to the stool" in the Google quality score battle ( the other two being keywords and ads) and it’s often the one that professional PPC managers have the least control over.  First of all, my definition of a landing page is the web page that the […]