Posts Tagged with "call metrics"

Google’s Pay Per Call Advertising Updates

Tuesday, November 15th, 2011

At this point, you are probably quite familiar with how bidding for ads works on AdWords. Now those bidding capabilities are transcending the click-through world and are being passed on to phone calls as well. By that, I mean that advertisers in the United States and United Kingdom can place bids to trigger more calls […]

Tracking Phone Calls for Better AdWords ROI

Tuesday, October 11th, 2011

We can thank the Internet for giving us the resources to track enormous amounts of data. Unfortunately, the only reliable data that is easily tracked is that which comes from direct online activity. When the customer leaves the site to complete a transaction, whether it be over the phone or in-store, it becomes increasingly difficult […]

All About Ad Extensions

Wednesday, July 13th, 2011

Not long ago, Google rolled out their “Ad Extension” features for AdWords. “Ad Extensions” provide additional information such as text, links and sometimes images that accompany AdWords ads to increase the relevance and ultimately CTR. Since their inception, the variety of Ad Extensions has been widened to include Location Extensions, Product Extensions, Sitelinks and Call […]

Call Metrics

Monday, December 6th, 2010

Google offers detailed call tracking within AdWords. This long-awaited feature, known as Call Metrics, is associated with your Phone Ad Extensions and provides details regarding the calls you receive from your AdWords ads. By enabling Call Metrics, you allow Google to display a custom phone number in your ads that is used to track calls […]