Are you spending too much time deciding what should be excluded from your keyword searches rather than what should in fact trigger a match? It’s a trap that’s easy to fall into – and once you’ve gone down that rabbit hole it may be hard to climb back out. Now is a great time to reexamine your campaign strategies...Read more
Setting keyword match types is an important step in creating a successful PPC campaign. You have the ability to designate these match types in both Google AdWords and Microsoft adCenter. However, if you are using them simultaneously, you should do so with caution. There are differences with the way these functions work in AdWords and in adCenter. It is...Read more
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