Posts Tagged with "Bing Ads"

Coming Soon: Bing Product Listing Ads

Thursday, May 30th, 2013

A picture says a thousand words, and a thousand words sure does come in handy when you’re used to working with a 71-character copy limit for your text ads. Microsoft’s Bing Ads is finally releasing their response to Google’s AdWords Product Listing Ads service, by offering a comparable option. Bing Ads users will soon have […]

Getting a Handle on Impression Share Metrics

Friday, May 10th, 2013

You should think of impression share as a serving bowl of tasty punch at a party. That full punch bowl represents the overall impression share (ultimately the total number of chances you have to display your ad to a potential customer) that’s available at any given time. You and all of your competitors want a […]

Managing Large PPC Accounts

Thursday, May 2nd, 2013

If you’re a retailer that offers a multitude of products that you want to advertise online, you may find yourself scratching your head and thinking, “Where do I start?” You know that running a successful ecommerce campaign means more exposure for your business and more cash for you, so it is worth the time and […]

The True Value of Non-Branded Search Terms

Wednesday, March 20th, 2013

Successful advertisers make it a practice to consistently measure the performance of their campaigns. In order for you to build a successful online marketing plan, you must have a sense of what drives regular people to become converted into new customers. Unfortunately, analyzing this data isn’t always cut and dry. The lines start to get […]

Crafting the Perfect Call-To-Action

Wednesday, January 23rd, 2013

Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns. Zach Etten […]