July is busy month here at Vertical Measures. As you might already know, Vertical Measures is a founding member of AZIMA, the Arizona Interactive Marketing Association. Arnie is also the President, and Elise is the Administrator on the AZIMA board. Over the past three months, each of the board members have been working diligently to get AZIMA up and running, and preparing for upcoming events.

The inaugural meeting of AZIMA will be held this Tuesday, July 14
th, at Tempe Mission Palms in Tempe, AZ. Guest speaker, Chris Murch of
wsRadio.com, will be sharing his valuable knowledge about marketing via internet radio, as well as through podcasts. Guests will be provided food and drinks, as well as an opportunity to network with other marketing professionals. Tickets for this event are $30, and can be purchased
here.
Upcoming
AZIMA events include an online learning session on July 21
st, "Top Tips for Improving Poor Performing Paid Search Campaigns", a social event on August 11
th, "How to Effectively Engage Others on Social Networks", and another online learning session scheduled for August 18
th, "Advanced Keyword Research and Management Strategies, Tactics and Tools for PPC and SEO". Marketing professionals are encouraged to join AZIMA, and will receive discounts to social and free online education events.
Another exciting event we’re preparing for is the AspDotNetStoreFront
2009 Developers Conference held in Las Vegas, from July 13
th – July 16
th. Arnie will be speaking at this event, which AspDotNetStoreFront clients are encouraged to attend. This event will provide in-depth comprehensive training for webmasters, showing you how to maximize your ROI on AspDotNetStorefront
e-commerce platforms. Arnie’s presentation, "Advanced SEO Techniques", addresses link building,
on site SEO, and more.
What events are you attending this summer?
Mashable and
Search Marketing Standard have event pages that offer information on some pretty great events. Not only do these events provide you with information from some of the best minds in the industry, but they also give you the opportunity to get out and network.
Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.
Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.
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