Posts Tagged ‘AZIMA’

Inaugural AZIMA Meeting Was a Hit! Next Up: Facebook

Thursday, July 16th, 2009

speakerLast night was AZIMA‘s inaugural meeting, and nine of us here at Vertical Measures attended. Hosted at the Tempe Mission Palms, we enjoyed a nice social hour accompanied by a pasta bar and informative presentation by Chris Murch, from wsRadio.com. 

azima1Worth noting are several upcoming events including an education webinar by Howie Jacobson, PhD, author of AdWords For Dummies, on Tuesday July 21st.  Howie will be discussing Top Tips for Improving Poor Performing Paid Search Campaigns.
 
Another event we’re excited about is the next AZIMA evening event, "How To Effectively Engage Others On Social Networks" on August 11th. Mark Wallrap, Scott Iden, and Rick Eisen from Facebook will be presenting some need-to-know information.
 
Facebook is the largest social networking site on the web. Yesterday Facebook announced on their blog that there are now 250 million Facebook users worldwide. Just three and a half months ago (98 days to be exact) Facebook reported 200 million Facebook users. That’s a rate of roughly 510,204 signups a day, about 350 a minute, and 5.5 per second, give or take a few.
 
iStrategyLabs.com reports that in the last six months alone the 55 year olds and up have flocked to Facebook in massive numbers, increasing that overall demographic by 513%! Surprisingly, the report alsofacebook1 states that students, both high school and college, have decreased by 20%. They chalked this up to more and more adults flocking to the site causing an alienation of the younger groups. Not so cool to have your parents on the same social networking site? Guess not. It could, in part, have something to do with the fact that many seniors graduated in May and June as well, but those items don’t seem to have been factored into the report.
 
Fan boxes have been added to Facebook, another great tool for business owners, celebrities, and the like. These embeddable widgets can be placed on your website, updating your site visitors with the valuable information contained in your Facebook news feed. Celebs like Lance Armstrong have already implemented this feature onto their site.  

Lots of exciting news about Facebook! Don’t miss out on the AZIMA event, August 11th at 6:00 p.m. Early registration will be available soon, so check back often to secure your seat at the next social event and while your waiting join AZIMA and be apart of a great new interactive marketing association in Arizona.

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Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Upcoming Events for Vertical Measures

Friday, July 10th, 2009

July is busy month here at Vertical Measures. As you might already know, Vertical Measures is a founding member of AZIMA, the Arizona Interactive Marketing Association. Arnie is also the President, and Elise is the Administrator on the AZIMA board. Over the past three months, each of the board members have been working diligently to get AZIMA up and running, and preparing for upcoming events. 

azimaThe inaugural meeting of AZIMA will be held this Tuesday, July 14th, at Tempe Mission Palms in Tempe, AZ. Guest speaker, Chris Murch of wsRadio.com, will be sharing his valuable knowledge about marketing via internet radio, as well as through podcasts. Guests will be provided food and drinks, as well as an opportunity to network with other marketing professionals. Tickets for this event are $30, and can be purchased here.
 
Upcoming AZIMA events include an online learning session on July 21st, "Top Tips for Improving Poor Performing Paid Search Campaigns", a social event on August 11th, "How to Effectively Engage Others on Social Networks", and another online learning session scheduled for August 18th, "Advanced Keyword Research and Management Strategies, Tactics and Tools for PPC and SEO". Marketing professionals are encouraged to join AZIMA, and will receive discounts to social and free online education events. 
 
Another exciting event we’re preparing for is the AspDotNetStoreFront 2009 Developers Conference held in Las Vegas, from July 13th – July 16th. Arnie will be speaking at this event, which AspDotNetStoreFront clients are encouraged to attend. This event will provide in-depth comprehensive training for webmasters, showing you how to maximize your ROI on AspDotNetStorefront e-commerce platforms. Arnie’s presentation, "Advanced SEO Techniques", addresses link building, on site SEO, and more.
 
What events are you attending this summer? Mashable and Search Marketing Standard have event pages that offer information on some pretty great events. Not only do these events provide you with information from some of the best minds in the industry, but they also give you the opportunity to get out and network.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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