Posts Tagged with "audience personas"

Why Audience Segmenting May Be the Smartest Move You Make

Tuesday, January 21st, 2014

About 58% of B2B marketers plan to boost their budget for content marketing in 2014, according to figures in the B2B Content Marketing Benchmark Study, compiled by Marketing Profs and The Content Marketing Institute. But with that budget increase, will these marketers simply pump out generic content across the board, or develop specific content for […]

Proactive Elements of Content Planning and Distribution

Tuesday, September 11th, 2012

If you are a business owner, marketer, or blog manager, it’s normal not to think of yourself as a publisher even though you are producing content on a regular basis. However, considering yourself as a publisher who has long term strategies, plans, and tactics is the first step toward becoming a proactive content distributor! Jonah […]