Posts Tagged with "analytics"

Start the Year Off Smart With a Little Google Analytics Intelligence

Thursday, January 19th, 2012

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind [...]

Are You Measuring the Right Metrics for Online Marketing?

Wednesday, September 7th, 2011

Recently, I’ve been delving deeper and deeper into the world of analytics for online marketing, measuring everything I can about traffic, social media, search rankings, and more. In my excitement, I even wrote posts about how to measure your online marketing strategy and blog growth using specific tools and spreadsheets to monitor key numbers in [...]

Motion Charts: A Hidden Gem in Google Analytics

Monday, September 13th, 2010

In my previous blog posts on Google Analytics, I have tried to show some of the simple ways that business owners can use the information available to see what is most relevant to them. How they can calculate their ROI on internet marketing, use site search to better understand their customers ,and evaluate the performance [...]

Analytics and Conversions Interview with Tim Ash

Wednesday, April 28th, 2010

   Click the Twitter icon below to tweet the selection as a twote (tweet quote). For this week’s interview, I had the pleasure of speaking with Tim Ash the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. Tim is a highly-regarded [...]

Analytics & Conversions Interview with Jeff Quipp

Wednesday, April 21st, 2010

Click the Twitter icon below to tweet the selection as a twote (tweet quote). This week’s interview features Jeff Quipp, the founder and CEO of Search Engine People Inc (SEP), one of Canada’s largest search marketing firms. Jeff is an online marketing strategist, and has over eight years of search engine marketing experience.He is a [...]