Posts Tagged with "AdWords"

Why Online Customer Reviews Will be More Important in 2014

Wednesday, January 8th, 2014

  This is a guest post by Amanda DiSilvestro. She gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for, one of the leading SEO companies in the United States. Online reviews have always been a part of Google and good business management, but […]

The Ultimate Guide to Adwords Ad Extensions

Monday, November 4th, 2013

Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded and tested its way to a fairly robust offering of extensions designed to provide additional value to users by allowing advertisers a number of different […]

Should I Be Bidding on My Branded Keywords?

Wednesday, July 10th, 2013

In most instances, the way that you approach your AdWords campaigns differs greatly depending on your product/service, budget, and overall campaign goals. There are however, certain keyword selection tactics that benefit almost all advertisers in the online playing space. One of these is bidding on branded keywords. Zach Etten Zach is a certified Google AdWords […]

The True Value of Non-Branded Search Terms

Wednesday, March 20th, 2013

Successful advertisers make it a practice to consistently measure the performance of their campaigns. In order for you to build a successful online marketing plan, you must have a sense of what drives regular people to become converted into new customers. Unfortunately, analyzing this data isn’t always cut and dry. The lines start to get […]

Inaugural AZIMA Meeting Was a Hit! Next Up: Facebook

Thursday, July 16th, 2009

Last night was AZIMA‘s inaugural meeting, and nine of us here at Vertical Measures attended. Hosted at the Tempe Mission Palms, we enjoyed a nice social hour accompanied by a pasta bar and informative presentation by Chris Murch, from  Worth noting are several upcoming events including an education webinar by Howie Jacobson, PhD, author […]