Posts Tagged with "AdWords Quality Scores"

How To Use ‘Expected CTR’ to Improve Quality Scores

Tuesday, September 11th, 2012

When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your performance can be extremely helpful, especially in regards to improving your quality score. If your keywords have low quality scores, your ads aren’t going to […]

How To Improve Your AdWords Impression Share

Tuesday, April 3rd, 2012

Google defines “impression share” as the percentage of impressions that you receive divided by the approximate number of impressions you are eligible to obtain. Your eligibility is determined using data from both ad group and campaign levels, as well as many factors including target settings, bids, and Quality Scores, just to name a few. Total […]

Optimize Mobile for Better AdWords Quality Scores

Tuesday, October 4th, 2011

As mobile phones become more and more capable, they are quickly growing into the newest channel for people who want to surf the web. In less than 10 years, mobile phones have gone from having the most basic call features to becoming full-on smart phones with full web surfing and app capabilities. Google has been […]

AdWords Quality Score…. What is Relevance Anyway?

Wednesday, February 17th, 2010

  Occasionally I can actually find time to work on my own AdWords campaign. And like everyone else I have to work with, in, and around the infamous Google AdWords quality score.   And like everyone else I come up with some real head scratchers occasionally. Here is a good example.   I have a FaceBook keyword […]