When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your performance can be extremely helpful, especially in regards to improving your quality score. If your keywords have low quality scores, your ads aren’t going to perform as well as...Read more
Google defines “impression share” as the percentage of impressions that you receive divided by the approximate number of impressions you are eligible to obtain. Your eligibility is determined using data from both ad group and campaign levels, as well as many factors including target settings, bids, and Quality Scores, just to name a few. Total impression share is divided...Read more
As mobile phones become more and more capable, they are quickly growing into the newest channel for people who want to surf the web. In less than 10 years, mobile phones have gone from having the most basic call features to becoming full-on smart phones with full web surfing and app capabilities. Google has been taking this into consideration,...Read more
Occasionally I can actually find time to work on my own AdWords campaign. And like everyone else I have to work with, in, and around the infamous Google AdWords quality score. And like everyone else I come up with some real head scratchers occasionally. Here is a good example. I have a FaceBook keyword campaign. In one of the...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015