Are you a marketing director or business owner who oversees your company’s PPC advertising efforts but aren’t involved in the day-to-day management? While you may not need to know the innermost details of the Adwords or Bing Ads platform, you are still responsible for ensuring that this marketing channel exceeds ROI goals. When something isn’t going as planned or...Read more
Google Slap….Fact or Fiction? Google Slap, or more accurately, AdWords Slap is indeed a fact. There are several different definitions of what actually constitutes Google Slap. Most just use that term for poor quality scores, primarily caused by poor landing pages..but for this article I am using a more focused definition — when your quality scores...Read more
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