Posts Tagged with "Adwords Optimization"

5 Last-Minute Holiday Optimization Tips for your PPC Campaigns

Monday, November 18th, 2013

Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the […]

Google Adwords: Back to Basics – Keyword Match Types

Tuesday, June 11th, 2013

Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After all, keywords are the gateway to traffic and sales. You have to be strategic when setting your match types to ensure that you’re not being […]

Google Adwords: Back to Basics – Quality Score

Tuesday, June 4th, 2013

When it comes to running an AdWords campaign, you’re probably a pro by now. You rock at bidding on the right keywords, and you know what placements work best for your ads. That said it never hurts to go back to the basics. With this in mind, maybe it’s time you take a look at […]

Understanding Your Advanced Adwords Location Settings

Wednesday, January 9th, 2013

Ask any advertiser if they use geo-targeting in their search campaigns, and chances are they will say that this feature is extremely important to them. Reaching a relevant audience is key for any search campaign, and filtering potential customers by their geographical location is a great place to start. It’s not a secret that many […]

Adwords Airport Targeting

Friday, December 7th, 2012

With the holidays come many things, among the most important being indulgent shopping sprees and travel plans. With that in mind, you have to be strategic about how to reach those customers on the go. Sure, there have always been ways to reach them through mobile ads, but were you were aware that there is […]