Posts Tagged with "AdWords Management"

Introducing Google Review Extensions (beta)

Wednesday, August 14th, 2013

When your business gets an award or boasts impressive accolades it’s natural to want to plaster it on every piece of promotional material in sight. It’s a manifestation of your hard work paying off. It’s also a great asset to have when attempting to attract new customers. Review Extensions by Google (now available in beta) […]

Managing Large PPC Accounts

Thursday, May 2nd, 2013

If you’re a retailer that offers a multitude of products that you want to advertise online, you may find yourself scratching your head and thinking, “Where do I start?” You know that running a successful ecommerce campaign means more exposure for your business and more cash for you, so it is worth the time and […]

Adwords Enhanced Campaigns: An Intro

Wednesday, March 20th, 2013

Searching for weekend plans on your office PC, browsing businesses near you when you’re killing time downtown between meetings, browsing news stories on your tablet at your local coffee shop – Does this sound like you? It probably does, if you’re one of the 90% of people who move between mobile devices and desktop computers […]

Taking Advantage of Adword’s Click-to-Call

Wednesday, December 19th, 2012

It’s hard to believe that people were able to get around, let alone find their favorite businesses before the invention of smartphones. Look around you; what was once “the way of the future” is now the new norm, as standard cell phones have quickly become a thing of a past. The good news for you, […]

Optimizing Adwords “Head” and “Tail” Accounts

Friday, November 2nd, 2012

You’ve been told to work on “optimizing your accounts in AdWords”. You understand the concept that carefully optimized ads result in better click through rates, higher volumes of traffic and ultimately better ROI. That’s all well and good, but how do you know where to start? The task of optimization is a detailed and tedious […]