What about advertising on Facebook?
My last blog posts discussed content advertising, primarily using Google AdWords. To quickly review, content advertising uses your keywords to automatically place your display ad on pages with related content. If you would like a more detailed explanation of content advertising, check this link from Google (http://www.google.com/adwords/contentnetwork/audience.html). Facebook advertising is very similar to Google AdWords content advertising in that it is display advertising...
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Google Content Advertising. Part 2 — What does Google say?
In Part 1 we talked about the forgotten area in the great PPC vs. Organic leads debate….content advertising. At this point, you may be thinking, "well if hardly anyone is using it, then it must not work". And actually you would be right for a great number of advertisers. Many advertisers do not use it properly and it can...
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Recent Posts
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The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits -
How a Project Manager Can Solve Your Content Marketing Challenges -
Should I Create Soft or Hard Goals for My Content Marketing? -
The Weekly Measure: The Reliability of Search Volume Tools for Content Creation, Google Update Summary & Keyword Research Tips