Posts Tagged with "AdWords Content Ads"

Google Now Allows Ads to Rotate Indefinitely Again

Thursday, June 14th, 2012

Last month Google announced that they would be making changes to their ad rotation format, but not everyone was on board with the revisions. Previously there were three settings that applied to ad rotations – ads could be optimized for clicks, optimized for conversions or they were set to rotate evenly for an indefinite amount […]

Google Display Network Upgrade

Tuesday, March 27th, 2012

Display campaigns and the banner ads themselves have changed drastically over the last several years. With web and mobile advertising continually evolving and becoming more complex, we have been compelled to adapt our display ads to appeal to an ever-changing audience. As Internet users have become savvier, the typical banner ad has shifted from a […]

Optimizing and Testing PPC Ad Copy

Tuesday, March 20th, 2012

If you ask the average AdWords user how often they are testing their campaigns, “not enough” is likely the answer that you’ll receive. Running frequent performance tests is necessary in order to build successful campaigns, however it can be difficult to find the time and focus needed to administer them correctly. By following some simple […]

Google Content Advertising. Part 2 — What does Google say?

Wednesday, September 30th, 2009

  In Part 1 we talked about the forgotten area in the great PPC vs. Organic leads debate….content advertising.    At this point, you may be thinking, "well if hardly anyone is using it, then it must not work". And actually you would be right for a great number of advertisers. Many advertisers do not use it […]

Google Content Advertising. Part 1– the itch that SEO can’t scratch.

Friday, September 25th, 2009

  The great debate between SEO and PPC is well documented and the subject of countless blogs and articles.     Basically the debate is this…do I want to pay as I go for search based advertising or pay a lump sum up front to get my company listed high in the organic results so that […]