No matter how much you wish it were so, your AdWords campaigns don’t necessarily have minds of their own. Sure, there are other factors that play into the way your ads are displayed, but it is you who is the master of your campaign settings. Don’t be afraid of committing to your campaign settings. The options that you select...Read more
It seems like Google is having trouble making up their minds in regards to settling on guidelines for AdWords ad rotations. I’m sure you remember the recent hubbub that arose when Google eliminated their “Rotate Indefinitely” option in AdWords. With the negative feedback in regards to losing this option, Google decided to bring the feature back. This is not...Read more
Critics of Microsoft adCenter have shunned the platform because of its inability to offer appropriate PPC ad rotation options. For years, there was one measly setting for ad rotation – ads were “optimized” so that only the ads with higher CTR’s were shown on a more regular basis. Some adCenter users utilized the skills that they learned from...Read more
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