Posts Tagged with "ad rotation"

Google Adwords: Back to Basics – Campaign Settings

Friday, June 21st, 2013

No matter how much you wish it were so, your AdWords campaigns don’t necessarily have minds of their own. Sure, there are other factors that play into the way your ads are displayed, but it is you who is the master of your campaign settings. Don’t be afraid of committing to your campaign settings. The […]

Adwords Updates: Ad Rotation Settings and Impression Share Date

Wednesday, October 10th, 2012

It seems like Google is having trouble making up their minds in regards to settling on guidelines for AdWords ad rotations.  I’m sure you remember the recent hubbub that arose when Google eliminated their “Rotate Indefinitely” option in AdWords. With the negative feedback in regards to losing this option, Google decided to bring the feature […]

New Ad Rotation in Microsoft adCenter

Tuesday, September 4th, 2012

  Critics of Microsoft adCenter have shunned the platform because of its inability to offer appropriate PPC ad rotation options. For years, there was one measly setting for ad rotation – ads were “optimized” so that only the ads with higher CTR’s were shown on a more regular basis. Some adCenter users utilized the skills […]