For years, advertisers have complained that the Google AdWords auction process is elusive. Sure, you know that every time a search query is entered by a user this initiates the bidding process. After this so-called ad auction occurs, the result culminates in either your ad appearing in a specific position or not at all. You know that there are...Read more
Every online marketer wants improved impressions, high ROI and new conversions, yet you may find yourself in a rut, unable to take your numbers to the next level. If you are at all familiar with PPC advertising, then you already know that adCenter and AdWords give you the ability to arrange campaigns by content; but were you aware of...Read more
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