Posts Tagged with "Ad Extensions"

How To Fix Your Sitelinks For Google’s New Policy Change

Tuesday, October 2nd, 2012

If you’re currently using Sitelinks in your AdWords campaigns, or plan to do so at some point, it’s time to listen up. Google recently announced that they will be strictly enforcing their current Sitelinks policy in upcoming months. It’s important to familiarize yourself with these policy guidelines to ensure that your campaigns avoid any negative […]

Mobile App Ad Extensions Now on AdWords

Tuesday, June 12th, 2012

Google just announced that AdWords extensions for apps are now available, which will give you a way to reach your audience more seamlessly than ever. The Mobile Apps Extension works similarly to other extensions in AdWords. If you choose to add the app extension a small link will be included underneath the text of your […]

Getting Your PPC Ducks in a Row

Tuesday, February 14th, 2012

When advertising online, how can you be sure you’re making the best decisions for your business? It is very easy to make mistakes when launching a PPC campaign, especially if you’re new to this kind of marketing. You can avoid those typical rookie faux pas simply by educating yourself. There are some key things to […]

Product Listing Ads for the Holidays

Thursday, December 15th, 2011

Christmas is just around the corner, and what better way to boost your holiday sales than by investing in product-specific advertising? “Product Listing Ads” in AdWords give you the opportunity to share more pertinent information about a product. These search ads can include photos, price points, customer review snippets and more, without paying any more […]

All About Ad Extensions

Wednesday, July 13th, 2011

Not long ago, Google rolled out their “Ad Extension” features for AdWords. “Ad Extensions” provide additional information such as text, links and sometimes images that accompany AdWords ads to increase the relevance and ultimately CTR. Since their inception, the variety of Ad Extensions has been widened to include Location Extensions, Product Extensions, Sitelinks and Call […]