Last summer, Hal Varian, Google’s Chief Economist, created a great video titled Insights on the AdWords Auction. In that video, Varian talks about how proper formatting of ads can increase Ad Rank. Included in correct formatting standards are Ad Extensions, which allow you to provide more useful information about your business, enticing users to click your ad. If you are...Read more
Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded and tested its way to a fairly robust offering of extensions designed to provide additional value to users by allowing advertisers a number of different ways to showcase their...Read more
When your business gets an award or boasts impressive accolades it’s natural to want to plaster it on every piece of promotional material in sight. It’s a manifestation of your hard work paying off. It’s also a great asset to have when attempting to attract new customers. Review Extensions by Google (now available in beta) is giving you the...Read more
Ads that answer to your customers’ immediate needs and desires are great. Ads that provide the links that quickly direct them to the pages they need are even better. By incorporating Sitelinks into your text ads, you give your customers a gateway to detailed information about the specific offerings that they are seeking. Sitelinks give extra insight into products...Read more
As an AdWords advertiser, you should constantly be finding new ways to attract your customers to your site. Presenting offers or promotions that are relevant to a user’s wants and needs is the best way to encourage a click-through and AdWords is always coming up with new features to make this task easier for you.Read more
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