Posts Tagged with "Ad Extensions"

The Ultimate Guide to Adwords Ad Extensions

Monday, November 4th, 2013

Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded and tested its way to a fairly robust offering of extensions designed to provide additional value to users by allowing advertisers a number of different […]

Introducing Google Review Extensions (beta)

Wednesday, August 14th, 2013

When your business gets an award or boasts impressive accolades it’s natural to want to plaster it on every piece of promotional material in sight. It’s a manifestation of your hard work paying off. It’s also a great asset to have when attempting to attract new customers. Review Extensions by Google (now available in beta) […]

Enhanced Sitelinks With Upgraded Ad Extensions

Wednesday, July 31st, 2013

Ads that answer to your customers’ immediate needs and desires are great. Ads that provide the links that quickly direct them to the pages they need are even better. By incorporating Sitelinks into your text ads, you give your customers a gateway to detailed information about the specific offerings that they are seeking. Sitelinks give […]

Adwords Automatic Offer Extensions

Wednesday, July 10th, 2013

As an AdWords advertiser, you should constantly be finding new ways to attract your customers to your site. Presenting offers or promotions that are relevant to a user’s wants and needs is the best way to encourage a click-through and AdWords is always coming up with new features to make this task easier for you. […]

Google Offer Extensions: Closing the Gap Between PPC and Offline Actions

Thursday, March 28th, 2013

Google’s newest offering is changing the online deal space, as we know it. In late February, Google introduced new “Offer Extensions” in AdWords. As an advertiser, you now have the ability to include a special deal or offer within your enhanced campaigns that gives potential customers more of an incentive to click-through. Including an offer […]