Your ad is the first impression your organization makes on each individual searcher. It’s also the strongest tool you have in your PPC Management Toolbox that will directly influence your ad’s click through rate (CTR). Ad copy is the “face” to your organization, and it is instrumental to ensure that the first impression searchers are presented with is compelling...Read more
Creating a basic PPC campaign is relatively easy. Pick relevant keywords, set keyword bid, and then wait for the revenue to roll in, right? Well, not exactly. It’s true that just about anyone can start a PPC campaign, but it takes careful consideration to build it into an effective marketing channel. If you’ve put a lot of time and...Read more
Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns.Read more
It seems like Google is having trouble making up their minds in regards to settling on guidelines for AdWords ad rotations. I’m sure you remember the recent hubbub that arose when Google eliminated their “Rotate Indefinitely” option in AdWords. With the negative feedback in regards to losing this option, Google decided to bring the feature back. This is not...Read more
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