Posts Tagged with "Ad Copy"

Maximize Your Click Through Rate: Tips on Writing Killer Ad Copy

Monday, February 17th, 2014

Your ad is the first impression your organization makes on each individual searcher. It’s also the strongest tool you have in your PPC Management Toolbox that will directly influence your ad’s click through rate (CTR). Ad copy is the “face” to your organization, and it is instrumental to ensure that the first impression searchers are […]

Ad Copy Optimization: Improving Click-Through-Rate

Monday, March 4th, 2013

Creating a basic PPC campaign is relatively easy. Pick relevant keywords, set keyword bid, and then wait for the revenue to roll in, right? Well, not exactly. It’s true that just about anyone can start a PPC campaign, but it takes careful consideration to build it into an effective marketing channel. If you’ve put a […]

Crafting the Perfect Call-To-Action

Wednesday, January 23rd, 2013

Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns. Zach Etten […]

Adwords Updates: Ad Rotation Settings and Impression Share Date

Wednesday, October 10th, 2012

It seems like Google is having trouble making up their minds in regards to settling on guidelines for AdWords ad rotations.  I’m sure you remember the recent hubbub that arose when Google eliminated their “Rotate Indefinitely” option in AdWords. With the negative feedback in regards to losing this option, Google decided to bring the feature […]