Posts Tagged with "A/B testing"

Google Now Allows Ads to Rotate Indefinitely Again

Thursday, June 14th, 2012

Last month Google announced that they would be making changes to their ad rotation format, but not everyone was on board with the revisions. Previously there were three settings that applied to ad rotations – ads could be optimized for clicks, optimized for conversions or they were set to rotate evenly for an indefinite amount […]

Ad Optimization….and A/B Testing Part 2.

Friday, November 20th, 2009

 This is a follow up to our initial article Ad Optimization….and A/B testing Part 1. In that article I said that if you are serious about testing ads, you should not use the default setting that has Google optimize your ads for you.    In this article I would like to show you a real life […]

Ad Optimization….and A/B testing.

Wednesday, November 11th, 2009

      Everyone would like to have their PPC campaigns operate more efficiently — with better conversion rates and lower cost per conversion.   For most, this means repeated manipulation of keywords, bid prices, regional targeting and ad scheduling.     Those things are important and they all need to be done, however what is often […]