Comments on: Will Google Plus Play a Big Role in Future Search Results? [VIDEO]

By: SEO content marketing roundup, week ending April 4th | SEO Copywriting

SEO content marketing roundup, week ending April 4th | SEO Copywriting — Wed, 04 Apr 2012 14:19:22 +0000

[...] In his weekly Q&A video, Arnie Kuenn explores the question of whether Google+ will play a big role in future search results, at Vertical Measures. [...]

By: Erwan @SEO

Erwan @SEO — Thu, 29 Mar 2012 13:49:30 +0000

Even If we consider the poor actual engagement of users on Google+ (3mn a month) and the previous fail of google in the “social industry”, they are actually doing a no turning back strategy, pushing and integrating the + everywhere on the web while in the meantime they fight against over-optimization

We saw last year with Google news, or Google Shopping that when Google decide to push a new service the best way is to make an algorithm change and kill the competition that way.
The Google Search Plus Your World Thing and the upcoming Google+ comments are here for that.

I can see how they are planning to reach /oblige the business side of the social to engage on Google+ but what about the “normal” users. The features like Google+ hangouts are def fun and nice to use, but how will they make this people go way from their confort zone: facebook.
Pinterest understood the whole thing by using a niche into the social market, but google+ for the normal user is just a mix between facebook and Twitter and a bit of Skype.

So yes thanks to the SEO side they will engage companies and pros, but no they won’t reach the basic users if they remain with this form. At the end of the day they launched something with no specific target and now try to find their own way to impose their service.

Thanks for the video.

A French SEO

By: Leah

Leah — Wed, 28 Mar 2012 12:45:41 +0000

Google+ advantage is obviously that it is market leader in many many divisions as search, email, video, map, images etc.

But Arnie, you got it right. Facebook is an incredible giant to battle with and I’m not quite sure if google can make it. In many of our sites I don’t see a real effect of google+. People use it but in webmaster tool the effect is very low. The future will show it. I give it a 50/50 chance.