Our Blog

28 Mar 2012

Will Google Plus Play a Big Role in Future Search Results? [VIDEO]

Q & A Video

Arnie Kuenn answers: “Will Google Plus Play a Big Role in Future Search Results?”

If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.


Hello there! Today’s question is: “Will Google Plus Play a Big Role in Future Search Results?”

Hello. Today’s question is do you think Google+ will play a big role in future search results? I thought I might get through an entire week without being asked about Google+. It’s certainly the hot topic right now. The short answer is yes. In fact, if you’re signed in to your Google+ account, if you’re signed in to Google, your search results are already being impacted. People in your circles, based on what they’re voting up, what’s being voted up by yourself and your close friends and so on and so forth, that’s appearing right in your search results. You can see that. You can see the little Google +1.

It’s widely believed that even the 1+, in essence acting as votes for that particular web page, that piece of content, can also have an impact on where it ranks even for people that aren’t signed in to Google. Also I do think and I do recommend that no matter how much you engage in Google+ you need to get active. You need to certainly build out your business pages, your personal profile. You need to link them together.

I do think Google+ in the long run is going to become a pretty serious player. Obviously, Facebook right now has a giant, giant head start. There’s way more engagement on Facebook. There’s way more registered users than compared to Google+. But Google’s got plans to integrate lots of their different pieces and their different properties all through Google+. It’s going to start happening, and they’re certainly big enough and they have the might and the willpower and the staying power that Google+ is going to be a factor. It’s going to affect social and your search results.