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20 Mar 2012

What Facebook Interests Mean for Your Business Page

March 20, 2012Social Media

Facebook-Interest-Lists

We know Twitter has Lists, Google+ has Circles, Pinterest has Boards and now Facebook has Interests. Most users should now see “Interests” on the left side of their News Feed:

Facebook Interests

These Interest lists are a way to tidy up a user’s News Feed and isolate a particular topic or grouping. When I click on my Photography Pheed list shown above, I see only posts from those I’ve added to that list. I have control of that list as I created it. The interesting thing here is that users do not have to Like a page or be Friends with a person to add them to the list. Will we see Likes becoming more and more unimportant to pages?

Facebook Interests Means: Users don’t have to Like your page to see your content in a feed

The Like Button on pages is new and improved and caters to these Interests lists. When a user Likes a page and hovers over the button it gives choices to add the page to lists the user has created, or start a new list that includes the page.

Facebook Interests Means: Users can add your page to a list right from your Like button

Facebook provides pre-populated lists users can subscribe to (most right now were created by Facebook employees). But when a user creates a list they control who’s in it. They can share the lists and encourage others to subscribe to them. Oh, and maybe businesses can/should encourage owners of popular relevant lists to include them.

Facebook Interests Lists

Facebook Interests Means: As users subscribe to lists made by their friends and others, your posts will be more visible = more chances for engagement

With the ability to view only posts for a specific topic, in other words a topic a user is truly interested in, there is a chance that they will spend more time looking at posts. Also, without all the “noise” from the rest of the stuff in the News Feed, users are less likely to miss one of your posts. So it will be really important to focus on content development and provide a lot of relevant subject matter pieces to appeal and engage them.

Facebook Interests Means: Businesses can secure listings when they provide unique content for a niche

When a user views an Interest list’s feed that they created, Facebook is constantly showing suggestions of other pages and people to add to the list. Yay, yet another chance for your page to be added to a list!

Facebook Interests Lists Suggestions

Facebook Interests Means: A business now has the ability to extend its reach beyond its fan base and increase exposure to their content

Start putting together your plan now for using Interests to your advantage; you have some time as the adoption rate is usually slow with new features on Facebook. Should Twitter be worried?

4 Comments

  • Shana Ray Mar 22, 2012

    I am in love with Interest Lists for personal reasons. I have created them for activities and restaurants around my hometown, Facebook news for my work and Social Candy clients, to keep track of what my client’s are doing on Facebook. Though, as a admin – I would love it if Facebook would allow me to know which lists my brand is on (much like Twitter lists).

    The possibility of less liked pages scares those higher up that only look at Social Media in terms of numbers of fans and not increased engagement. Knowing how many public lists my Facebook pages are on would be a very helpful tool!! :)

  • Melissa Agnes Mar 22, 2012

    Awesome post! There’s so much potential with the new Interest lists on many fronts. It’s going to be exciting to watch how strategists and marketers use it, as well as how consumers and individuals (giving them different titles for their different choices of functions within the lists) choose to use them!

    If you’re interested in a different angle, I recently wrote a post on how the Interest Lists will help with our social media monitoring by giving us exclusive access to content we’ve never been privileged to before (unless friends or fans of the pages). Here’s the post if you want to look at it from another angle:

    http://www.melissaagnes.com/how-the-new-facebook-interest-lists-will-help-with-your-social-media-monitoring/

    Thanks for the great read!

    Melissa

  • Ardala Evans Mar 23, 2012

    Shana, I agree, hopefully Facebook will soon allow page admins to see the lists their page is added to. For right now there will just have to be the understanding that there are those watching your page through a list and not necessarily liking it.

  • Ardala Evans Mar 23, 2012

    Thank you Melissa, glad you enjoyed the post. It’s always exciting when a new feature like this goes live and we get to see how it all plays out. Thank you for sharing your post.