Comments on: Using Social Media Releases to Spark Online Engagement

By: SearchCap: The Day In Search, January 12, 2012

SearchCap: The Day In Search, January 12, 2012 — Thu, 12 Jan 2012 22:11:25 +0000

[...] Using Social Media Releases to Spark Online Engagement, Vertical Measures [...]

By: Ann-Marie Jancovich

Ann-Marie Jancovich — Thu, 12 Jan 2012 19:12:19 +0000

Thanks for the feedback, Morgan. Glad you found the post resourceful!

By: Morgan

Morgan — Thu, 12 Jan 2012 19:02:14 +0000

Hi Ann-Marie! I was just talking to a friend the other day about how different traditional PR is from social media PR and here I find this awesome article which really lays out some very good differences, not only in the approach but how to format it and then get it distributed.

I like how you explain the differences, too, “So keep your traditional press release for that push from newswire services and use your social media release to spark shareability.”

Now I have a quick and easy resource to pad my discussion on PR and social media releases.

Great article!