14 Feb 2010

The Sweetest Link

February 14, 2010Social Media

valentine's day candies
Heart shaped candies, pretty paper cards, flowers and lots and lots of link love flying around .It’s no wonder Valentine’s Day is one of Vertical Measures’ favorite holidays. I’m sure that this fact is pretty apparent since we are shamelessly promoting not one but two “Love” themed promotions this month. 1.) The Vertical Measures “Ode to SEO” scholarship poetry contest where we are giving away $1000 dollars for school or a brand new iPad. 2.) The upcoming Arizona Interactive Marketing Association signature webinar featuring our very own, Arnie Kuenn, "How to Find True {Link} Love", on February 16th at 11:30 a.m. MST. 
We certainly aren’t the only folks trying to capitalize on the warm and fuzzy feeling that is widespread on this lover’s holiday. Recently there have been a number of Valentine’s themed promotions running by some big name brands on Facebook. One such example is Victoria’s Secret’s “Wild at Heart Love Note” which allows women to send hints to their loved ones about the gifts from the store they’d like most for Valentine’s Day.
Skittles just kicked off its “Mob the Rainbow” campaign with a Valentine’s Day-themed promotion. Skittles is attempting to leverage its 3-million-strong fan base to do good, but in true light hearted Skittles fashion they are keeping it silly and even the campaign itself is sort of a joke.
The "Sweetest Tweets with the Sweetest Treats to Celebrate Valentine’s Day" promotion by Pizza Hut is based entirely on Twitter. They are asking their followers to tweet their best (or funniest) pick-up lines to @PizzaHut. The 100 best tweeters will receive a single order of HERSHEY’S® Chocolate Dunkers®. How can you resist?
So, instead of sending flowers, or penning a love poem on pink scented paper this year we urge you to post that poem on your blog, post it as a note on your Facebook page and tweet it out for the world to see. Send a little {link} love to your very special valentine this year!


  • Greg Taylor Feb 17, 2010

    I did something similar to this I asked people to comment on my photography blog with photos that visually illustrate LOVE. Trying to mix it up and keep things fresh.

  • Mary Beth Bender Feb 24, 2010

    This is a great idea!