17 Apr 2009

Social Media Links In Google: What Changed?

April 17, 2009Social Media

Google is continually changing and editing their algorithms to fit industry and consumer demands. Matt Cutt’s, from Google, updates his blog often and fields some user questions regarding their changes, answering them via video. What a great way to connect with online users, and gives me some ideas about video marketing…..I digress. The video below shows Cutt’s fielding the question: "Has Google changed the relevancy it awards to social media sites in the last six months?". My initial answer would be yes, as I have seen changes myself in SERPs. Cutt’s response might not surprise many of us in the industry, however. 

I found the video quite informational, even if Cutt’s tends to just barely touch the surface of a complete answer. He explains that Google takes into consideration links, and how useful they are on a page. Of course, this applies to social media sites indirectly. Google’s intention on the recent updates has not been to give more weight to social media sites; however a small change was made to the overall weighting for some links and anchors. Cutt’s goes on to explain that this may affect social media, but that’s not what was intended. 

Have you seen changes in your SERPs after the most recent change? Share with us!


  • Swarovski Apr 20, 2009

    I guess that's the nature of how things work, its inevitable that weighting from the value of social media links will change over time. Its a media that can generate thousands of links and have a giant impact on a sites traffic and therefore the effects have to be weighed up by Google.

  • Cheap cars Apr 24, 2009

    Certainly, the Web allows for some easy ways to generate links, through blogging and social media promotion, but getting those "powerful" links can involve hours of work to build the relationships and content necessary. Even more challenging is finding a way to have the keywords that you're focused onin the anchor text of those links.

    Getting your keywords into the links is an important factor because search engine bots read the links as they crawl the Web. They can understand the association between the words in the hyperlink (the anchor text of the link) and the page that it's being linked to. While Google has gotten much better at addressing Google bombs, it's still an important factor.



  • STUDIO 623 Apr 24, 2009

    i'm somewhat new to the SEO world, but have been surprised at the benefit of our links from twitter. i'll definitely be watching this more.