Pubcon Las Vegas Day 1: Twitter Sessions
Three Vertical Measures employees attended Pubcon 2009 this year, and as the social media architect I had the privilege of attending the social media sessions. The social media topic du jour this year? Twitter of course! Below you will find information on the great sessions I attended November 10th. Don’t forget to check the Vertical Measures blog tomorrow as well as Friday for summaries of the sessions I’ll attend this year at Pubcon 2009!
Twitter Landscape: Hot Topics and Trends with Warren Whitlock, Dan Zarrella, Kate Morris, and Chris Winfield
This session focused on Twitter: where its headed, what the tweetscape is like, and how important Twitter is to your marketing campaign. Warren Whitlock started off this session (btw: he wrote the book "Twitter Revolution") discussing his strategy on this twitter account. 90% of his tweets are actual replies. He doesn’t like mindless retweets, therefore he listens more than tries to sell a product or idea to his 50K + followers. He advises letting your followers know you care, expressing interest, and actually interacting to see results.
The next speaker, Dan Zarrella, provides information I felt was most important/useful to Vertical Measures and our blog readers: Twitter statistics. Zarrella has a HUGE database measuring retweets in the twittosphere. If you aren’t familiar with Twitter you might not realize the importance of retweets: they are essentially votes cast for the best, most informational, interesting, etc….tweets on Twitter. Studying the patterns of retweets will help you get more followers, expand your reach, and improve your clout/influence on Twitter. Some things to note:
- 60% of RT (retweets) contain links
- bit.ly is the most popular URL shortener (used in 8-9% of RTs), ow.ly is the 2nd most commonly used
- Words most RT’d (in order of importance): you, twitter, please, retweet, post, blog, social, and free (notice "please" "retweet" is actually utilized successfully!)
- Using the word please occurs in 5-6% of RTs
- Least RT’d words: 1) game 2) going 3) haha
- RT’s are ‘smarter’, IE: grammatically correct, no spelling errors, etc in comparison to other tweets
- Over 95% of RTs contain colons
- RTs occur most often between the hours of 1-6PM (CST)
- The likelihood of a tweet to be RT’d increases dramatically each time it’s RT’d
Chris Winfield was the next speaker. He suggested adding mystery to your tweets, asking qualified questions to your followers to increase engagement, reminds us not to make it all about business, and to actually respond to the answers to questions asked of your followers.
Finally Kate Morris finishes up this first session with "Integrating Twitter With Your Business". She stressed that "we can influence word of mouth with Twitter", and that the best uses of Twitter in regards to integration for your business should be in this direction.
Capitalizing on Twitter & the Microblogging Revolution with Jon Henshaw, David Snyder, Brian Carter and Brent D. Payne
Traffic was the main topic in this session. Capitalizing on the huge traffic potential on Twitter is critical. Jon Henshaw from Raven Tools discussed a few tools he utilizes including EasyTweets.com, SocialOomph.com, and Topify.com to follow, unfollow and direct message followers via e-mail.
David Snyder was next up, stating he was recently quoted as being ‘the most dangerous man on Twitter’. He doesn’t measure success with follower count, but rather influence. Using his influence recently he launched a client promotion. In three days he received 100 opt in sign ups for his clients software utilizing: a wildfire application to create a coupon, kl.am shortened URLs, SocialOomph.com, Facebook Ads, utilizing industry professionals to help promote the software, and Blvd status (social media tracking and to monitor the promotion).
Brian Carter discussed social capital. Social capital is the value of your network. Without a valuable network of social media contacts you have little to no social capital. It’s all about gaining social capital. Brent D. Payne added to the session with his discussion of Twitter types: News feed (broadcaster type profile), Celebrities (‘faces’ for a company), and a Brand Persona (your company/brands social ‘face’). He suggests engaging your local audience in tweetups. He even does tweetups for a ‘fake’ type profile, a face to a company/brand that is a fictitious persona who cannot actually attend. Each and every follower understands this fact, and appreciates the hilarity of the fact that they are following someone who isn’t actually ‘real’. You too can utilize a ‘faux tweeter’ to your brands advantage.
Killer Twitter Apps, Services, and API Trends with Dan Zarrella, Brian Breslin, Joe Fernandez, and Alexander Barbara
Brian Breslin is a web addict, and twitter application builder. He gives a list of his favorite Twitter tools including: startpr.com, pikchur.com (like Twitpic, etc..), tweet suite, twitbin.com, twittercounter.com, socialtoo.com, tweetbots.com, and twittermass.com.
The "RT King", Dan Zarrella, is back again with this presentation, discussing Twitters next move in regards to RT’s. Project Retweet, as Twitter is dubbing their new RT functionality, seems to be a bit of a let down. Comments on RTs aren’t allowed, no reappearance available, and no RT signature. All of these items pose issues for Twitters new RT functionality. Alexander Barbara and Joe Fernandez discuss further where Twitter is headed with regards to their RT functionality, and additional items on the horizon: "GEO-Awesomeness": trending tweets by geographic location, further functionality with lists, merging searches of direct mentions, and potentially internationally applications.
Experts on PR and Twitter with Sean Jackson, Lisa Buyer, Adam Singer (for Lee Odden), and Ben Fisher
Sean Jackson discusses PR success, not just for Twitter but PR success for any medium. A point he stresses: clarify (why use Twitter?), monitor (use search.twitter.com to monitor keywords even misspelled ones), engage (realize it takes time and resources, build your authority!) and then advocate (be 90% authoritative and 10% advocate/self serving promoting). Lisa Buyer is up next, and a fact she states that is worth noting: "90% of retail companies will be on Twitter by 2010".
TopRankBlog.com’s Adam Singer and Ben Fisher from TechPad Agency finish up this session discussing why using social media for PR is so important. Authenticity, long term story telling, leverage, and intersects with SEO are all important reasons to use social media for PR. Some tools to utilize: PitchEngine.com, SocialMention.com, Twitalyzer.com, Tweeteffect.com, and Twitteranalyzer.com. Singer also mentions: TopRankBlog.com has over 1.5 million backlinks, so we ought to take notice of the tools they are utilizing as they are obviously working.
What do you think of the social media sessions so far? Any questions you are itching to have answered by the experts? Comment below!
And don’t forget to check back to our post tomorrow to see more highlights from the social media sessions at Pubcon. I’m also tweeting throughout the sessions, so feel free to follow me: @cliquekaila on Twitter.
About Kaila Strong
As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on SEO fundamentals. +Kaila Strong