Optimize Your Facebook Page

June 12th, 2009 • By:  • Social Media

Exciting news this week…well for me at least (maybe you too). Facebook is going to allow for vanity URLs; finally jumping on the band wagon with sites like MySpace and Twitter which already allow them. What does this mean for you? If you don’t really know, you should. 

Vanity URLs in social media help with: natural/organic search, branding, and for SEO purposes. Searchers are able to identify the correct page they are looking for, effortlessly remember the URL, and search engines are able to identify keywords with ease. Pay particular attention to the keyword you choose as your Vanity URL. Try to choose your company name and/or your major keywords. Example: "http://www.unknownsite.com/linkbuildingbyverticalmeasures". 
It’s important to remember, however, that optimization does not stop with just simply choosing your vanity URL. Also important is the onsite optimization of your social media page and publicity of your page:  
 1)       Treat your page like you would a normal website.
a)       Publish fresh, unique, and interesting content.
b)       Be keyword conscious.
c)       Interact and participate, get comments, and get traffic.
d)       Add video and pictures.
2)       Start building links to your profile, or at least publicizing it a bit.
a)       Tell your friends about your new pages.
b)       Include your new social profiles in your next client newsletter.
c)       Get badges/buttons to put on the homepage of your website.
With Facebook’s switch to vanity URLs you are sure to see Facebook showing up in the SERPs higher than even Twitter, thus reason to spend the time to optimize. Food for thought:
find-us-on-facebookFacebook: Has more than 200 million active users, 100 million of which log on at least once a day. More than 6 million users become fans of pages each day, and more than 30 million users access via mobile device.
Where will you be at 12:01 AM EST June 13th? I know where I will be — on Facebook trying to secure my vanity URL!
**One last note: Don’t forget about our "Boost Your Juice" contest, ending June 15th. Get working on your videos this weekend, and submit before the deadline!

Kaila Strong

As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on SEO fundamentals.
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This entry was posted on Friday, June 12th, 2009 at 4:01 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

9 Responses to “Optimize Your Facebook Page”

  1. Craig - Internet marketing Says:

    I’ll be right behind you getting mine!

  2. Hurtownia Tkanin Says:

    Finally! I’ve been waiting for facebook to stop lagging behind other sites, and they finally caught up. Unfortunately since these vanity urls were given on a first come – first served basis, I’m not even checking if e.g. Wolverine is still free ;)
    As to the rest of your post – that’s absolutely true. A good url is not a miracle way of doing seo, it’s only a part of success. You need to work hard if you want to achieve success and reach your goals.

  3. Chris von Nieda Says:

    I got this one: http://facebook.com/linkbuildingexpert at precisely 9:01 pm. What did you get? ;-)

  4. Edward Izzys Says:


    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

  5. gilbert Says:

    This is great that facebook will allow vanity urls it can be a help since it has about 200 M user you can reach wide audience for your campaign.

  6. Michiel Says:

    Facebook is the just the next step in the race with vanity URL’s. This is by no means the end and I am looking forward to the new challenges involved in the use of Facebook options for SEO.

  7. gilbert Says:

    The growing number of social sites enables users to rapidly share text, images and video to interested friends and followers around the world Social networks like Facebook can operate both as the destinations for new data or as transmitters to other sites. Optimizing facebook is good way of marketing strategy.

  8. Web Hosting Blog Says:

    Great post, RSS Feeds can be used to promote your facebook page every time a new article is put up on your site, it will appear automatically on your Facebook Page. You can bring RSS feeds to your page by adding Applications in the edit area of your page!

  9. Carol Says:

    Good timing I been looking into setting up a Face Book page

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