Is Pinterest Right for My Business? [VIDEO]

Kaila Strong answers: “Is Pinterest Right for My Business?”

If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.

Transcription

So today’s question is, “Is Pinterest right for my business?”

Pinterest is one of the hot, hot topics right now in the social media game. It is a site that receives millions and millions of visitors on a monthly basis. And it has the ability to drive some pretty targeted traffic to websites if utilized efficiently.

Pinterest is really great for a business that has a large demographic of female users. Pinterest is mostly women, at about 75-80% women, although men are starting to flock to the platform as well. So it is something that can help if you have that female demographic. Females in the U.S. represent the largest majority of stake holders of who makes the decisions on purchasing products in the home, that are purchased online. So that demographic is very important for any e-commerce client or any industry that definitely focuses on that female demographic.

Check out Pinterest, test it out, see if it is right for your brand. See if there are other users online who are using it in your industry and see how you can utilize it for your brand.

Kaila Strong

As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account Managers.

In addition to her client work Kaila is a regular author on Search Engine Watch writing about social media topics, and has been featured on Mashable and Click-Z, as well as many other online publications. Kaila has also presented at the American Marketing Association (Phoenix) and Local First Arizona.

+Kaila Strong

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Tags: pinterest, Social Media, video

This entry was posted on Wednesday, May 23rd, 2012 at 4:30 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.