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	<title>Comments on: How and Why to Use Social Signals on your Website</title>
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	<link>http://www.verticalmeasures.com/social-media/how-and-why-to-use-social-signals/</link>
	<description>Intelligent Internet Marketing</description>
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		<title>By: Ben Holland</title>
		<link>http://www.verticalmeasures.com/social-media/how-and-why-to-use-social-signals/comment-page-1/#comment-157529</link>
		<dc:creator>Ben Holland</dc:creator>
		<pubDate>Wed, 18 Jul 2012 15:42:41 +0000</pubDate>
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		<description><![CDATA[@Nick

There is value for a user visiting your social profiles just as much as your website. When on your social site they are learning more about your company and are actively looking for more information on a platform they may prefer more than your website. I would much rather have someone be on my Facebook page and still be able to chat to their friends than spend less time on my website.

If you are talking in terms of conversions, yes there is more value for the user to be on your website. You can still get conversions through social media, place an exclusive offer or another call to action that requires a single click to convert. Your website and social profiles are quickly merging into a single online portfolio, what is important is that people are getting your content the easiest way they can.]]></description>
		<content:encoded><![CDATA[<p>@Nick</p>
<p>There is value for a user visiting your social profiles just as much as your website. When on your social site they are learning more about your company and are actively looking for more information on a platform they may prefer more than your website. I would much rather have someone be on my Facebook page and still be able to chat to their friends than spend less time on my website.</p>
<p>If you are talking in terms of conversions, yes there is more value for the user to be on your website. You can still get conversions through social media, place an exclusive offer or another call to action that requires a single click to convert. Your website and social profiles are quickly merging into a single online portfolio, what is important is that people are getting your content the easiest way they can.</p>
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		<title>By: Nick Stamoulis</title>
		<link>http://www.verticalmeasures.com/social-media/how-and-why-to-use-social-signals/comment-page-1/#comment-157522</link>
		<dc:creator>Nick Stamoulis</dc:creator>
		<pubDate>Wed, 18 Jul 2012 13:37:51 +0000</pubDate>
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		<description><![CDATA[It&#039;s absolutely important to include social sharing buttons on content and links to social media profiles on your website, however they shouldn&#039;t be front and center.  The goal of social media profiles should be to get followers to click over to your website, not the other way around.  Once you have them on the site, you want them to stay there.]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s absolutely important to include social sharing buttons on content and links to social media profiles on your website, however they shouldn&#8217;t be front and center.  The goal of social media profiles should be to get followers to click over to your website, not the other way around.  Once you have them on the site, you want them to stay there.</p>
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		<title>By: SearchCap: The Day In Search, July 17, 2012 - Google Search SEO</title>
		<link>http://www.verticalmeasures.com/social-media/how-and-why-to-use-social-signals/comment-page-1/#comment-157514</link>
		<dc:creator>SearchCap: The Day In Search, July 17, 2012 - Google Search SEO</dc:creator>
		<pubDate>Wed, 18 Jul 2012 11:50:33 +0000</pubDate>
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		<description><![CDATA[[...] How and Why to Use Social Signals on your Website, Vertical Measures [...]]]></description>
		<content:encoded><![CDATA[<p>[...] How and Why to Use Social Signals on your Website, Vertical Measures [...]</p>
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		<title>By: SearchCap: The Day In Search, July 17, 2012</title>
		<link>http://www.verticalmeasures.com/social-media/how-and-why-to-use-social-signals/comment-page-1/#comment-157509</link>
		<dc:creator>SearchCap: The Day In Search, July 17, 2012</dc:creator>
		<pubDate>Wed, 18 Jul 2012 10:47:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.verticalmeasures.com/?p=14519#comment-157509</guid>
		<description><![CDATA[[...] How and Why to Use Social Signals on your Website, Vertical Measures [...]]]></description>
		<content:encoded><![CDATA[<p>[...] How and Why to Use Social Signals on your Website, Vertical Measures [...]</p>
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