Can You Generate New Business Using Twitter? [VIDEO]
Arnie Kuenn answers: can you generate new business using Twitter?
Q & A Wednesday is our weekly feature where the Vertical Measures teams answers your questions. If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.
So today’s question is: “Can you really use Twitter to generate new business?”
And my short answer is yes! We have absolutely generated new business here at Vertical Measures through Twitter, by finding friends and engaging with them, potential customers and having real relationships with them. Letting them know about our business. Letting them see what our personalities are like and also not just by broadcasting out about our benefits, features and so on and so forth. But truly having dialogue with people and letting them see your real personality.
I know other businesses not only use Twitter but Facebook, and I realize this question is specifically about Twitter, and all their doing is building a fan base. They’re not concerned about whether they have 1,000 followers, 10,000 followers, or 200 followers. What they are concerned about is, am I having a relationship with this person on the other end of this Twitter conversation. And if they are and this person builds some trust, you can drive business right in the door.
About Arnie Kuenn
Arnie Kuenn is an internationally recognized SEO and Content Marketing expert, speaker and author. His latest book is Content Marketing Works: 8 Steps to Transform your Business. In 2006, Arnie founded Vertical Measures, a highly respected PPC, SEO and Content Marketing agency. He is on Twitter at @ArnieK +Arnie Kuenn