Allegiance To The Social Pledge

May 19th, 2009 • By: Kaila Strong  • Social Media

plege-allegianceThe way we use the internet is changing before our very eyes. Since the first day each of us got on the information superhighway it has changed. My first session online proved to be extremely resourceful, and since that day over ten years ago I have integrated most of my daily activities to have some sort of online influence. In the past few years, however, I have integrated almost everything I do into social media applications. My daily allegiance to the social pledge is a bit of an obsession actually—and I’m not the only one. It’s estimated that Facebook has over 200 million active users, Twitter has around 12 million, and sites like Digg attract over 200 million visitors a year.

The trend of utilizing social media more and more has transcended into marketing and advertising as well. Where else can you have the potential to expose your brand to 200 million people practically for free? 88% of marketers are said to be using social media, and a staggering 72% have only been doing so for a few months, states the Social Media Marketing Industry Report. Nearly all marketers who’ve been using social media state that it generates some exposure for their business. And yet another study, by the Society For New Communications Research, reports that 78% of businesses use blogs, 63% use online video, and over half use social media.
 
At this point you should be ‘ooo-ing’ and ‘awe-ing’ over these numbers, and should be convinced that social media ought to play some role in your link building and marketing efforts. If not, then chew on this a bit.
 
google1Google is implementing changes to improve their search functions. Those changes include: more sort options for results, keyword wonder wheel tool, social profiles in SERPs (a topic I discussed not long ago), and more and more changes to integrate real time search—key influencer: Twitter.  
 
twitterTwitter is a better real time search engine than Google, and they want to stay that way. Twitter has said it is going to start crawling links in tweets to provide more information to searchers. This little tid bit, as a link builder utilizing Twitter, made me do a bit of a happy dance. Profiles and individual tweets are starting to show up in SERPs, and profiles have actual page ranks too. My own Twitter profile (@cliquekaila) has a page rank 1/10, but I shouldn’t ‘tweet’ my own horn—-Ashton Kutcher’s profile (@aplusk) is a page rank 7/10!
 
I can’t even fathom what the world of search will look like years from now, heck even months from now. I can tell you one thing, however. Society’s allegiance to the social pledge will have more impact on search; can you afford to miss out on this opportunity? I think not. 

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

Website – Twitter – More Posts

Related posts (auto generated):

  1. Webinar: How Social Media Builds Inbound Links and High Search Rankings
  2. Social Media Day in AZ: Expressing Your Social Media Story
  3. How College Athletics Can Use Social Media to its Advantage
  4. Go Ahead, Push that Restaurant’s Social Media Buttons
  5. Targeted Social Media Campaigns that Work for SEO

Tags: , ,

This entry was posted on Tuesday, May 19th, 2009 at 4:04 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

«
»

2 Responses to “Allegiance To The Social Pledge”

  1. Church Content Management Syst Says:
    June 2nd, 2009 at 5:46 am

    Social networking websites are very common now. Everybody used it for interact with friends and to exchange messages. Twitter and Facebook have a huge market place today

  2. Church Content Management System Says:
    June 1st, 2009 at 10:46 pm

    Social networking websites are very common now. Everybody used it for interact with friends and to exchange messages. Twitter and Facebook have a huge market place today

Leave a Reply