Search Engine Optimization Services

Why is Internet Search Engine Optimization Analysis Important?

 
Insuring that your website is properly optimized for search engines is critical to your overall internet marketing strategy.
 
Internet search engine optimization analysis is often not effectively incorporated when a website is designed.  Since search engines are constantly changing their algorithms, even older websites that were considered optimized years ago now need attention to remain optimized for today’s competitive internet landscape. 
 
Optimizing a website without a good understanding of current search engine optimization best practices can lead to costly errors and possible ranking penalties from search engines.  However, there is no "magic" SEO formula that will get a site in the “top 10” over night. 
 

Internet Search Engine Optimization Analysis Services

For our website search optimization services, we analyze individual pages of your website for many factors that impact your SEO profile and suggest specific changes tailored to that page for the targeted key word(s).  Our comprehensive website search optimization services will include a review of the title tags, meta tags, heading tags (H1-H6), URLs, keyword usage, anchor text and more.  We’ll provide a written report to you and a course of action for improving your website.
 
Once this is complete, we suggest keeping up-to-date on what you should do to optimize your website by checking our SEO & Link Building Best Practices blog.  We’re always posting the latest industry updates and recommendations in order to help our clients with their SEO efforts.  Or check out our free SEO Tutorial Videos.
Of course, we can also create SEO optimized content for your website through our content development services.
 
Website Competitive Analysis
Website competitive analysis is the process of comparing your website to your competitors, and identifying the strengths and weaknesses. Vertical Measures SEO professionals will compare your site to two competitor sites, for a number of different factors that include back links and anchor text analysis, links your competitors have that you don’t, the location and quality of those links, most popular pages on their sites, keyword rankings on major search engines, Social Media activity and more. When the report is completed you will have an extremely comprehensive, data packed report to gain an internet marketing advantage over your top competitors.
 
Keyword Research
Choosing the correct keywords is a crucial first step for any website. Targeting the wrong keywords can result in either no traffic to your website or the wrong kind of traffic. In addition, this can create poor conversion rates and lost or wasted revenue. Your keywords should address two major factors: they should be highly searched terms for your product or service, and should be relevant to the content on your website. Our detailed keyword research services will help you discover these keywords with the highest possible conversion rate while maintaining focus on aligning them with your marketing message. We provide our findings in a comprehensive report that shows how we arrived at our findings and we will incorporate the keywords into ongoing link building and website publicity strategies.
 
Google Analytics
Many businesses already rely on Google’s powerful free analytics service as a way to constantly monitor traffic and conversions for their website(s). Our Google Analytics certified professionals  will monitor the primary metrics you need to be concerned about and incorporate analytics data into your monthly reports. This will give you a better overall snapshot of how your website marketing efforts are performing.  In addition, we’ll provide our recommendations based on our observations to help increase traffic to your website and improve your overall conversion rate.
 
Conversion Optimization
With changes like Google’s personalized search, search engine rankings are becoming more difficult to track. The search results you see may not show up at all for someone else. We are seeing a gradual trend away from focusing on rankings and more attention paid to measurable indicators like traffic, leads and conversions. Vertical Measures can help you plan and execute testing new content, changes to your web pages, or elements on individual pages with measurable results. Ultimately, you’ll see positive changes to your conversions rates. This can all be done with minimal to no impact on existing conversions.
 
Request a consultation to learn more about how our internet search engine optimization services, link building campaigns and other website marketing services can help you increase your website traffic and maximize your profits. Or give us a call to discuss our customized link building strategies: 888-476-1881.

Why We Are Different

8 reasons Vertical Measures is different from other internet marketing companies
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"Yes, we have moved up....Wow. (we check) our keyword searches to see where we are and have been thrilled. So Thanks So Much!"
Sally
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