Programmatic Advertising Services
Traditional display campaigns lack the agility to augment a media purchase based on all available audience data. Work with us to utilize real-time bidding capabilities to purchase an ad impression when the user has the highest likelihood to engage.
How does programmatic fit into your holistic digital strategy?
“Programmatic provides the sophistication often missing in today’s brand awareness efforts. An accurate and agile programmatic effort will produce ROI benefits throughout the funnel.”
Our Programmatic Advertising Capabilities Include:
Audience Development – We’ll implement code snippets placed on your website to provide user browsing trends and segmentation recommendations based on desired site behaviors.
Audience Insights – We will monitor user segments and develop targeting insights using corresponding characteristics such as geography, device, gender, age.
3rd Party Data – Vital elements we utilize are behavioral data partners to construct full audience profiles for exceptional targeting across device and the web.
Optimization – Our team will monitor campaign performance according to media asset, device, placement, and audience segment – adjusting budget and bids in real-time.
Media – We will provide guidance on how to treat your audience to a variety of assets including banner ads, interactive, native, social, audio & video.
Attribution – Work with us to capitalize on cross-device and cross-platform attribution to understand where your prospective audiences are engaging the most.
Speak with a Paid Media Strategist today for a free consultation.
Why Businesses Choose Us for Their Programmatic Advertising
- Dedicated, in-house Paid Media analysts
- Analysts are Adwords and Bing Ads certified
- Analysts are versed in multi-channel solutions including programmatic, social, and search channels
- We solve complex programmatic efforts on a daily basis to help our clients maximize their digital strategy potential
- 24/7 Reporting access detailing campaign performance
- Customizable monthly reports
- Bi-monthly opportunity reporting detailing intra-month success and forecasts
- In-person, phone, and email communication channels for strategic planning