Programmatic Advertising Services

Traditional display campaigns lack the agility to augment a media purchase based on all available audience data. Work with us to utilize real-time bidding capabilities to purchase an ad impression when the user has the highest likelihood to engage.

How does programmatic fit into your holistic digital strategy?

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“Programmatic provides the sophistication often missing in today’s brand awareness efforts. An accurate and agile programmatic effort will produce ROI benefits throughout the funnel.”

Erik Solan, Director Paid Media

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Our Programmatic Advertising Capabilities Include:

Audience Development – We’ll implement code snippets placed on your website to provide user browsing trends and segmentation recommendations based on desired site behaviors.

Audience Insights – We will monitor user segments and develop targeting insights using corresponding characteristics such as geography, device, gender, age.

3rd Party Data – Vital elements we utilize are behavioral data partners to construct full audience profiles for exceptional targeting across device and the web.

Optimization – Our team will monitor campaign performance according to media asset, device, placement, and audience segment – adjusting budget and bids in real-time.

Media – We will provide guidance on how to treat your audience to a variety of assets including banner ads, interactive, native, social, audio & video.

Attribution – Work with us to capitalize on cross-device and cross-platform attribution to understand where your prospective audiences are engaging the most.

Speak with a Paid Media Strategist today for a free consultation.

Why Businesses Choose Us for Their Programmatic Advertising

Our People

  • Dedicated, in-house Paid Media analysts
  • Analysts are Adwords and Bing Ads certified
  • Analysts are versed in multi-channel solutions including programmatic, social, and search channels
  • We solve complex programmatic efforts on a daily basis to help our clients maximize their digital strategy potential

Transparency

  • 24/7 Reporting access detailing campaign performance
  • Customizable monthly reports
  • Bi-monthly opportunity reporting detailing intra-month success and forecasts
  • In-person, phone, and email communication channels for strategic planning
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Connect with Our Paid Media Strategists

Let’s start a conversation around how we can drive more ROI from your existing paid search efforts.

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