When starting an online marketing campaign, the first step should involve keyword research to ensure you are targeting the correct terms and putting the campaign on the track to success. However, making sure you select the right keywords can be difficult and there are many factors that need to be considered. With our keyword services, we can help identify the right keywords for your business, and send more qualified traffic to your website, resulting in more sales.
Selecting the right keywords isn’t just a case of knowing which keywords are searched the most with the greatest volume, but a case of finding those with the right intent that will send paying customers to your website and improve your bottom line. With our keyword research service, we look at all the possible keywords in your industry to find those terms that will provide high numbers of qualified traffic in line with your budget and business goals.
Ranking in Google or other search engines for a keyword of large volume is nice, but if you are ranking for a keyword without the right intent, it is likely that these visitors will then leave your website just as quickly as they came. When performing our keyword services, we look at information beyond just the volume, such as demographic data and consumer intent, to find those customers who are looking to actually buy your products.
With highly targeted keyword research, you may see your website traffic shrink, but your sales grow! Which is more important to you?
What’s more, you may discover that you have been spending a small fortune on ranking for these short tail keywords that are sending generic traffic to your website, rather than targeted consumers. Our keyword research service can find the right terms to improve your ROI.
By selecting the right terms to target with our keyword services, your campaign can be put on the track to success. We include your business aims and budget in mind when suggesting keywords for a campaign that will help you see the greatest gains throughout your online marketing efforts.
By ranking quickly for a niche term and building for more competitive, large volume terms for the future, you can get the sales today to keep your business afloat, while growing for greater success tomorrow.
If you are starting an SEO or PPC campaign, don’t waste time or effort on keywords that aren’t going to send sales to your website. Contact us and ask about our keyword research services and get the right foundation for a successful campaign that will improve your bottom line.