Content Promotion and Distribution

Pressing “publish” is only the first step in the life of your content. Connect with your existing audience and grow your reach with strategic content promotion, amplification, and distribution.

Content Promotion

Get More Eyes on your Content

Content promotion and distribution are some of the most overlooked steps in the content marketing process.

So much effort goes into setting goals, creating a strategy, researching keywords, writing, and editing content that this is where companies can be caught by surprise. It would be like opening a store and not using signs, advertisements and other tactics to get people into your shop.

Content Promotion vs. Distribution

You may be wondering – what’s the difference? We have a unique philosophy here at Vertical Measures, and it goes a little like this:

  • The goal of promotion is to drive your audience to your content.
  • The goal of distribution is to drive your content to your audience.

Whereas promotion usually lands in the realm of pushing content out to promotional channels to draw your audience back to your website, distribution is where your content lives off your site to draw in a new audience. It’s important to think and act with both of these philosophies in mind so you can target your audience effectively.

Content Promotion

Speak with a Content Marketing Expert to learn about our content amplification services.

Content Promotion

Our Content Promotion and Distribution Services We will help you cast the widest net to reach your audience where they hang out online, and draw in a new audience, strategically.

Implementation: Don’t get caught in a content vacuum. Let us push content live for you and create supporting content to promote it.

Press Releases: It’s still an effective earned media tactic. We offer two options for distributing your press releases.

Social Media Management: We’ll find where your audience socializes online, and tailor posts to reach them and keep them engaged, on whatever social media platform you’re on.

Paid Promotion: Boost your content in Google, Bing or social media platforms. We can help you gain publicity through our paid advertising offerings.

Link Building: You want quality sites with good reputations linking back to you. Our link building team specializes in forging these relationships, and are some of the best in the business at what they do.

Email Marketing: Let us create email marketing campaigns to help you nurture your leads and build lasting relationships with your audience.

Our Unique Content Promotion & Distribution Approach


  • We establish and maintain a regular cadence for your content, whether it’s through blog posts, social media posts, or other content marketing methods.
  • Our content calendars set you up for success so you know what to expect and when to expect it. Because each platform is unique, we repurpose content to reach your audience through multiple methods.


Content promotion and distribution makes it easy for us to set up dashboard analytics so you can see how well your content performs on your website, your social channels, and other sites where you publish.


  • Our social media expertise includes Facebook, Twitter, Google+, LinkedIn, Pinterest and other high­ ranking social media sites.
  • We tailor our engagement strategies to meet users’ needs, your content goals and the platform’s structure.


  • Vertical Measures offers social media maintenance, which includes finding, attracting and engaging your fan base.
  • Content curation helps you join conversations that are relevant to your industry, which helps you connect with your followers.

Get more eyes on your content with our promotion and distribution services.